RPNs (repositionable notes) are a proven means to increase response rates and add impact to the OUTSIDE of your mail piece. With this unique option, you can engage your target audience in a new way - And the best part - NO additional postage costs!
Just so you know, WATT Solutions has completed internal testing and initiated specific processing systems ensuring your RPN investment is in compliance with Canada Post.
Seeing sticky notes on the outside of mail is something eye-catching. Since RPNs are applied directly to a mail piece and stay on during delivery, they make a dramatic impact ... and what advertiser doesn't want that?
RPNs can be removed and transported. RPNs can be repositioned ... to a fridge ... to a calendar ... to a computer screen ... to a telephone ... to almost anything.
They can can involve your target audience and increase interaction; meaning improved response. Special offer, promo code, toll free number, reply deadline, new product or call to action; RPNs put your message front and centre. Use them to encourage people to open up your mailing and see what's inside.
Rogers Communications tested the impact of RPNs on their Home phone campaign using direct mail. The results were outstanding. Direct mail pieces with RPNs generated almost double the response rate of those without.
Plenty of "R" in their Return on Investment.